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What Color Makes People Want To Buy. No matter if you're creating a saas product or a physical one, customers love when they can easily learn how to use it. Research has shown that when people hold something warm, it makes them more generous.
from mizzfit.com
The orange color in the home depot logo for example, helps customers view them as a low cost provider of valuable goods. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. 83% believe color makes them appear more successful;
It’s a privilege many want to have. The color red evokes strength and stimulation, it’s exciting and gets people to act. 76% believe that the use of color makes their business appear larger to clients; On the other hand a colored image can keep them engaged for a whole 2 seconds.